Business, political, environmental, and social norms differ greatly across the diverse states of the frontier and emerging markets.
Cultural intelligence - the understanding of the workings and relevance of different cultures - is fundamental and essential to a
business or investment’s success in the frontier and emerging markets, and lies at the heart of every relationship.

Proactive cultural Intelligence enables the shaping and maintenance of resilient partnerships and supports the decision-making process.

The processing and understanding of holistic cultural intelligence must be both relevant and accurate if a business or investment is to fit comfortably and successfully amongst its hosts and partners. Conversely, if analysis of the cultural intelligence picture is ignored, a venture can fail whilst negatively affecting social and environmental cohesion across the intended investment landscape.